BRAND ESSENCE: THE SPIRIT OF THE BRAND

 

Carnival believe fun is a choice.

Something you can either subscribe to or reject.

A concept you can keep at arm’s length or embrace with a great grizzly bear hug.

It isn’t always an easy choice choosing fun.

But we exist to help you make it.

From our very first cruise in 1972, we set out with a single secondhand ship, just enough fuel to get from Miami to San Juan, and the guiding principle that everyone deserves a place where they can be their truest and most fun selves.

That means racing down a giant water slide. Or lip syncing your heart out. Or simply taking a moment to let out a deep “ahhhhh” over a perfect ocean view.

We know that fun’s relative. His fun is different than her fun is different from theirs is different from yours.

It’s why we personalize every experience on board to bring about the best vacation for each individual cruiser.

It’s why every Carnival crew member is devoted to helping you find your funnest self.

Regardless of what fun looks like for you, here’s a FACT:

99% of people who choose fun regret it 0% of the time.

Sure, you might look a little “silly” doing it. Receive a scowling brow or two. But from who? That guy standing in the corner with his arms folded? What’s he know about a good time? NUTHIN.

Fun isn’t a nice to have. It’s a necessity.

It makes you a better human. A better parent. A better friend. And makes the moment better for everyone involved.

Fun breaks down barriers, opens up possibilities.

When you opt for fun it comes gratis with joy and elation and self discovery and if you’re real lucky, memories for a couple of lifetimes.

It’s like we said, fun doesn’t happen to a person.

You have to want it. You’ve got to opt in.

And after 50 years and 80 million guests, our vision at Carnival remains clearer than ever:

To liberate everyone’s most playful self.

To make the most memorable vacations accessible to all.

To help you grab fun when it floats your way.

Carnival. Choose Fun.